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EXECUTIVE CREATIVE DIRECTOR - A5089
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EXECUTIVE INTERACTIVE CREATIVE DIRECTOR - W2609
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WHY WAIT?
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WHY WAIT?
Posted 11th July 2008

Why wait for someone else to hire that person you want to hire? The one you've had your eye on, or the one you've met and you're trying to decide, but can't seem to? Remember, someone else may be able to decide quicker than you, in which case you'll kick yourself for having taken too long. We've all been there. Doh! Instead, why not make a list now. Why not make a list of the attributes you are looking for in that next important hire, and every, single time you meet someone...

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"WE WERE IN AWE OF HIM"
Posted 9th June 2008

At a time when everyone seems afraid to 'tell the microscopic truth" (despite the fact that 73% of the people surveyed in our June survey, say they want the truth even if it hurts) it's incredible that people remember Paul Arden for teaching them so much, by ripping up their work and telling them to start over. Also interesting is that years later his proteges still thank him for it, and remember him for it. That and a million other things. Truly sad to lose someone who has inspired so many of...

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"THANK YOU FOR MAKING ME VERY CREATIVE THIS EVENING."
Posted 16th May 2008

Yesterday evening, Marcello Serpa was honoured with a Lifetime Achievement Award by the Clio Awards Festival in Miami. Another 'youngest' distinction for Marcello, considering that he is presently only 45. As Andrew Robertson remarked, "At this rate, he'll be the only person to receive two!" Here's a guy, that proves that you're never too young to....anything, really. Youngest Cannes jury president. He was 30 at the time. And a guy that proves that no matter where you come from...

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ME ME ME ME ME ME ME.
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ME ME ME ME ME ME ME.
Posted 3rd May 2008

What are award shows for? Besides awards. In my opinion, they're a celebration of our work, a celebration of the community, a chance to re-connect with colleagues and friends, and oh ya, they give some people awards while we're there too. I'm writing this blog because I've never understood the comment I frequently hear, which is, "I'm not going, because I don't think we're going to win anything." Why not? What about going to applaud the efforts of your colleagues, so that when you...

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FOREVER ENTHUSIASTIC, INQUISITIVE, AND ABLE TO LEAP TALL BUILDINGS IN A SINGLE BOUND
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FOREVER ENTHUSIASTIC, INQUISITIVE, AND ABLE TO LEAP TALL BUILDINGS IN A SINGLE BOUND
Posted 28th April 2008

This past Friday I was invited to speak to the graduating class at VCU about Camp BLACK BAG: The Boot Camp for your Career. We had an hour together, the class held about 200 students, and what I presented was an abbreviated version of the Camp BLACK BAG construct. What is your career goal, and how to understand what a goal that will catapult you forward looks like; what is your plan to achieve that goal; how to put together the story to articulate what you plan to accomplish in your career...

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IF YOU HAD TO PICK JUST ONE
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IF YOU HAD TO PICK JUST ONE
Posted 3rd April 2008

Which one would it be? The ability to sell, or the ability to come up with great ideas? Either you were not so great at coming up with great ideas, but you could sell anything, OR....you could come up with the world's best ideas, but couldn't sell them through, which would you choose if you had a fairy godmother and she popped into your bedroom one night to grant you one wish. Which of these two skills do you believe will take you farther in your career? Remember, you can only pick...

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JUMBO SHRIMP, DEAFENING SILENCE, FLAT HIERARCHY
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JUMBO SHRIMP, DEAFENING SILENCE, FLAT HIERARCHY
Posted 1st April 2008

Okay I've had jumbo shrimp and I've experienced a deafening silence so I believe those exist, but does anyone really believe it's possible to have a flat hierarchy? Even if the people around you actually believe the flat hierarchy to be alive and well, doesn't someone in your company drive a bigger flashier car, have a more expensive watch, nicer shoes, and the office with the view? What is a flat hierarchy anyway? Does it mean that everyone gets a say? Or conversely, does it mean...

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SUM WON FINE ALLEY SAID IT.
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SUM WON FINE ALLEY SAID IT.
Posted 27th March 2008

Two day is a good day. Two day is the day that sum won finally said out loud what eye half bean thinking four years. Is it know longer necessary two communicate professionally in the communications business? Does the weigh ewe right, does the fact that ewe half spelling mistakes in have off the emails ewe send know longer matter? Does it bother ewe that your assistant has never sent me an email without a spelling mistake in it? Dew ewe care? Is this how the office off the President...

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NOTHING SCREAMS 'WAR FOR TALENT' LIKE A COMPANY AGREEING TO COVER THE COST OF SEX CHANGE OPERATIONS!
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NOTHING SCREAMS 'WAR FOR TALENT' LIKE A COMPANY AGREEING TO COVER THE COST OF SEX CHANGE OPERATIONS!
Posted 18th March 2008

Last year, Goldman Sachs agreed to cover the costs related to sex change operations as part of an effort to attract top talent and recruit and retain a more diverse work force. Not really sure how that gets worded in the offer, or how it gets communicated in the employee handbook, but if there was ever a doubt that a market shortage is dictating that even the most conservative companies MUST apply creativity to evolve beyond what they've done in the past, perhaps this is the article that will...

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TO SUCCEED
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TO SUCCEED
Posted 15th March 2008

Unfortunately, I found this unattributed, but thought it a great quote to pass along anyway. ~ heidi "To succeed, you must first improve. To improve, you must first practice. To practice, you must first learn. To learn, you must first fail."...

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MEET CLAIRE deMARCO.
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MEET CLAIRE deMARCO.
Posted 14th February 2008

When you call, that dulcet tone which replies, "Good morning BLACK BAG" - is Claire. Claire found her way to BLACK BAG last spring, after she realized that the same service orientation that filled her tip jar to the brim when slinging suds could serve her well in the business world. She was also seeking something that would employ a little more cognitive function. And she found it in spades. A business world novice, in her first week she casually inquired as to whether the firewall...

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MANDY ABRAHAMS JOINS BLACK BAG!
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MANDY ABRAHAMS JOINS BLACK BAG!
Posted 14th January 2008

There is only one way to describe the coming together of Mandy and BLACK BAG: Serendipity, the effect by which one accidentally discovers something quite fortunate. With years of experience as a full service Direct Recruiter and Account Manager in various industries and at various levels - Administration to Finance, entry level to CFO - Mandy has acquired the skills and talent to make her highly proficient in finding the right people for the right opportunities. It was quite a surprise...

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THE TIME OF THE PUNT
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THE TIME OF THE PUNT
Posted 1st December 2007

We're officially into "punt" season. Yes, punt season. The hardest time of the year to hire people. It's that time of the year when people are busy with their heads down trying to get their pre-Christmas to-do list cleaned up, working crazy overtime, and getting ready for the New Year. It's also the time of the year when the mere sound of a phone ringing is enough to make some people cringe. Hangover. Company Christmas party. The point being, if you've found yourself in the middle...

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GOETHE'S TAKE ON COMMITMENT.
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GOETHE'S TAKE ON COMMITMENT.
Posted 15th November 2007

"Until one is committed, there is hesitancy, the chance to draw back ineffectiveness. Concerning all acts of initiative and creation, there is one elementary rule - the ignorance of which kills countless ideas and splendid plans; that the moment one definitely commits oneself, then Providence moves too. Things occur to help that would never otherwise have occurred. A whole stream of events issues from the choice, raising in one's favour all manner of unforeseen incidents and meetings and material assistance...

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MARK VIVIAN JOINS BLACK BAG!
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MARK VIVIAN JOINS BLACK BAG!
Posted 1st November 2007

Well for starters, he's completed the Boston Marathon. Twice. He's worked in advertising agencies and design firms for the past 21 years. He switched from creative to the account side to help the creatives sell creative. He studied design at one of our most revered art colleges. He's delighted his clients, whether for his own brand consultancy or for the companies he's worked. So much so that they've always entrusted him with bigger challenges. He has a great eye for detail - it's that R.G.D....

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I WASN'T EXPECTING YOU TO ASK THAT.
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I WASN'T EXPECTING YOU TO ASK THAT.
Posted 27th October 2007

You are being set up on a blind date. Your friends have told you enough about your blind date that you're really excited to meet this person. Seems you have similar interests, this could actually be someone you will really click with. It's time for the date. Nothing too complicated, it is after all, just the first date, so it will be just an hour in a coffee shop. Your date arrives. Not bad. It appears your friends weren't exaggerating after all. Your date is interesting and engaging...

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MICHAEL SCHER JOINS BLACK BAG!
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MICHAEL SCHER JOINS BLACK BAG!
Posted 1st October 2007

In response to demand from the U.S. market, BLACK BAG talent attraction + acquisition today announces that Creative Director Michael Scher has joined the team. “This couldn’t be better for us at this stage,” says BLACK BAG’s founder Heidi Ehlers. “Michael brings with him the right blend of agency tenure, critical eye, and experience in the US market.” An American, Scher started his career on the west coast of the US, cutting his teeth at boutiques and multinationals alike...

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INCREASE YOUR BATTING AVERAGE
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INCREASE YOUR BATTING AVERAGE
Posted 20th September 2007

This morning I had breakfast with the President of an Advertising Agency. Somehow the conversation turned to dress code of creative people. He told me about a creative team he used to work with (one of the world's most respected) who had this incredible success rate at selling work through the first time. Let me tell you about this team. Yes, they were talented and they did great work. But they also looked great. They had a very polished sense of style. The kind of style the guys...

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CAMP BLACK BAG'S FIRST WEBCAST A HUGE SUCCESS
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CAMP BLACK BAG'S FIRST WEBCAST A HUGE SUCCESS
Posted 20th August 2007

BLACK BAG just completed it's first webcast for attendees of Portfolio Night V. A webcast attended by people from all over the world - Australia, New Zealand, Europe, Brazil, Hong Kong, the United States, and Canada. A freebie introduction to the thinking of putting together a career, based on feedback from the webcast, students reported that much of the information was new to them. Yes, they'd learned plenty on portfolio construction and how to discern a great concept from a mediocre one...

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CALL WHEN YOU'RE READY, BUT NOT BEFORE.  PLEASE.
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CALL WHEN YOU'RE READY, BUT NOT BEFORE. PLEASE.
Posted 6th June 2007

What is it? Do you have this sudden thought in the middle of the night? "Oh I'm going to change jobs. I'll call BLACK BAG tomorrow!!!!!!!" Then you phone BLACK BAG. And what's the first thing we ask you? "What do you want to do?" And you say, "I don't know." Then we ask, "Do you have your work ready?" And you say, "Not yet." Then we ask, "Can you send a resume?" And you say, "I can in a week." So here's what we want to ask next. "Then why did you call?" But...

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PORTFOLIO NIGHT V
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PORTFOLIO NIGHT V
Posted 4th May 2007

Last night was Portfolio Night V. Started six years ago by an audacious Costa Rican who had come to Canada to work in the business his father had worked in:  advertising.  In addition to having to navigate a maze of immigration hassles which were ultimately resolved (thankfully), he found it exceedingly difficult to find the information he required for a junior art director to break into an industry he had revered and grown up around his entire life. So he had an idea. Why not provide...

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SORRY?
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SORRY?
Posted 23rd April 2007

I've never understood why people always apologize for using the word 'headhunter' in conversation with me. It usually goes like this. "I just wanted to get some advice from a headhunter about (fill in the blank)." Pause, then, "Oh sorry, I didn't mean to call you a headhunter. I meant, um, what is it?" And then I usually offer, "Recruiter?" "Ya recruiter, I'm really sorry." Then I wonder what they're sorry for. Isn't that what I do? Isn't headhunter just popular jargon for a person...

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HOW TO GIVE A BETTER SPEECH
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HOW TO GIVE A BETTER SPEECH
Posted 16th April 2007

Or I might call it, "How to Give a More Compelling Presentation, Dazzle Your Clients, Captivate the Boardroom, and Sell Those Ideas that Are Going to Transform your Portfolio and Your Career." Is that legal?  Can anything have a title that long? I found this website last week and thought I should share it with you.  It's called, "How to Give a Better Speech" and on it are several extremely helpful articles to help you become a better presenter and then Dazzle Your Clients, Captivate the...

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YOU JUST GOT A LOUSY REVIEW!!! CONGRATULATIONS!
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YOU JUST GOT A LOUSY REVIEW!!! CONGRATULATIONS!
Posted 19th March 2007

Huh? Congratulations? Yes, congratulations. It's not a reason to leave, it's a reason to stay. You are one of the lucky people who works for a company that cares enough about you and your success to take the time to give you the feedback that will help you grow in your career. I spoke to a few Creative Directors about this idea. Unanimously they agreed. "Writing a great review is easy." "Writing a moderate review for an underperformer takes far less time." "Writing the tough review...

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EIGHT TIMES THE EFFECTIVENESS OUT OF THE SAME SIXTY MINUTES?
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EIGHT TIMES THE EFFECTIVENESS OUT OF THE SAME SIXTY MINUTES?
Posted 6th March 2007

Couldn't be. So I read the sentence again. Yes, I read it correctly. David Zweig, an organizational behaviour specialist at University of Toronto has data which shows that 'structured interviews' have eight times the predictive power of pinpointing the best candidate compared to unstructured interviews. A 'structured interview' is one where each candidate for a position is interviewed the same way and asked the same set of questions. I can hear you all throwing your hands up in the air. It's...

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WHAT IS THE NAME OF THE PERSON YOU WANT TO HIRE?
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WHAT IS THE NAME OF THE PERSON YOU WANT TO HIRE?
Posted 22nd February 2007

Do you know? If you know who they are, do they know who YOU are?  Why not?  Is it because you haven't made the call yet?  Is it because your brand is unknown to them?   If they do know who you are, CONGRATULATIONS, you've set the ball in motion.  You're initiated the courtship, you've started the dance.   The person that you need to cause the change that will transform your company isn't sitting around waiting for you to call.  Because they're busy transforming something else...

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THE WORK:  25 YEARS OF FALLON.
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THE WORK: 25 YEARS OF FALLON.
Posted 1st February 2007

One of the most thoughtful presents I've ever received in my professional career, arrived in January. It was sent to me by a colleague who had just relocated to Minneapolis to take a position as an Art Director, Interactive at Fallon Minneapolis. One afternoon a very heavy box arrived. After tearing through the paper like a 3 year old who has just figured out Christmas, there it was. In my hands was an unbelievably beautiful hard cover book with the infamous "Herding Cats" image on it's cover...

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WHY DO THEY HAVE THAT RECEPTIONIST?
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WHY DO THEY HAVE THAT RECEPTIONIST?
Posted 25th January 2007

The one that never knows the proper spelling of the CEO's last name, or for that matter his complete title? The one that thinks she recognizes the phone number on her call display and then addresses you by your first name - only it isn't your first name? Why do they have that receptionist? The one who doesn't take your coat, or offer you coffee when you're there to visit the President? I don't know. She's the same one who also never notices that the magazines look like they were arranged...

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